How to Attract New Tenants with Exterior Painting This New Year

If you’re a property owner or manager, you know the importance of a tenant. Each day without someone residing in your property is a day you’re losing money. In today’s property market, it seems that everyone is looking for a place to live, so how do you stand out above the competition? A great first impression! And what better way to catch a tenant’s eye than with a fresh-looking exterior.

If you’re ready to attract new tenants, then it’s time to check out your exterior and call in the pros for an exterior painting refresh.

Signs Your Property's Exterior Needs Painted

If you’ve been struggling with attracting new tenants to your property, your exterior could be the problem. The cost to paint an apartment or rental house isn’t always cheap, but it is an investment worth making. The exterior is the first thing a person notices, and what they see will determine whether they want to see more or look elsewhere.

Here are a few signs that it may be time to consider exterior painting services for your property:

• Chipping or peeling paint

• Stucco damage

• Faded color

• Dirty walls

While a fresh coat of paint won’t solve all your problems, it’s a great place to start to attract long-term tenants.

How Often Should You Paint Your Exterior?

What material your exterior is made of will determine how often you need to update its paint.

• Wood Siding: 5 to 7 years

• Stucco: 6 to 8 years

• Brick: 10 to 12 years

• Aluminum Siding: 5 to 10 years

A high-quality exterior paint job will save you money in the long run, so finding a qualified and experienced exterior painting contractor is key to ensuring the longevity of your exterior’s paint.

How to Choose an Exterior Paint Color

While choosing a paint color may sound easy, there are several factors to take into account.

• Color Trends: Just like in fashion, the housing market also has style trends, and color is a big one. Knowing what colors appeal to the audience currently shopping is essential when choosing a color for your property. While one color may have been the best paint color for apartment buildings in the early 2000s, that same color may not be appealing to property shoppers currently.

• Natural Surroundings: Working with your natural surroundings is an easy way to help narrow down your color options. Whether you live near a beach or in the mountains, using these elements to decide what color to paint your exterior should always factor in. Chances are, the possible tenant is looking into your property due to the natural elements around it, so why not use them to help enhance the appeal of your property?

• Historical Context: Picking colors that accentuate the historical aspect of your home is a great way to catch a future tenant’s attention. For example, you wouldn’t paint a beautiful Victorian-style house or apartment with modern or trendy colors. Instead, you want to focus on choosing colors that will maintain the history and character of your property.

• Unchangeable Elements: When working with rental properties, especially apartments, there are some things that just can’t be changed; whether that be a brick wall or a concrete or wood element, most times, these are things that you can’t afford to have removed or have the power to ask that they be removed. In cases such as this, it’s important to work with what you have. Take these elements into consideration when choosing your color. Don’t forget to take a look at other properties around you. While you do want your property to stand out, you also don’t want to choose a color that will clash with nearby apartments or houses.

Best Exterior Paint Colors for Apartments and Rental Properties

You want potential tenants to look at your property and be able to picture themselves living there. An appealing exterior will lead to more inquiries about your property, as well as more long-term tenants. A well-kept exterior lets future tenants know you’re serious about the care of your property.

Here are a few of the best exterior paint colors for apartment buildings and rental houses:

• Neutral: Warm toned colors such as reds, browns, greens and terra cotta

• Light: Hues of blue, gray, green and whites

• Dark: Trendy colors such as a charcoal or deep red

Call the Experts

If you’re ready to bring in new tenants by giving your property’s exterior a fresh coat of paint, the professionals at PAINTech are here. When it comes to exterior painting services, the professionals at PAINTech are dedicated to giving you a top-quality experience. We provide services throughout the Greater Philadelphia and Main Line area, Maryland, Delaware, and Northern Virginia. Contact us today for your exterior painting services estimate.